Showrooming Customers and the Future of Online Price Matching

On Jan. 8, Target announced it would extend its online price-match experiment to a year-round policy. This move has implications across the retail ecosystem, and retailers should be prepared for change.

Unless you've been hiding under a rock, you know that there's been a sea change in retail over the past several years, beginning with advent of e-commerce in the mid 90s, but accelerating rapidly since 2007 with consumer adoption of mobile — particularly smartphone and tablet — devices.