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Ken Burke
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It's far too soon to predict which platform, if either, will ultimately prevail. However, the fallout for retailers will be that an ever-increasing percentage of shoppers will demand easier and easier online transactions. As the mobile payment battles continue, online retailers don't need to try to predict a winner just yet. That said, knowing such speed and convenience will soon be commonplace for transactions in physical stores, they need to seize the opportunity to do everything in their power to ensure that their transactions are as fast and seamless as possible.
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- Companies:
- Amazon.com
- MarketLive
- Target
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Ken Burke
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