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Ken Burke
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This has set the stage for a showdown with a competing platform called CurrentC that's based on NFC technology and backed by such retail giants as Wal-Mart, Target, Best Buy and Sears. Much has been made in the media about mobile payments, with some predicting that Apple Pay is a game changer while others suggesting maturation of such mobile payment methods is a ways off. Whatever the case, shoppers everywhere will get the message that they can now pay for their latte at Starbucks or prescriptions at CVS with their smartphones. All they need to do is place their device next to a retailer's credit card reader, confirm their identity through an instant fingerpint scan, and a simpler, more secure transaction is complete.
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- Companies:
- Amazon.com
- MarketLive
- Target
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Ken Burke
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