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Ken Burke
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This year, consumers’ expectations for simple online shopping experiences will be bolstered by the highly publicized battle over how people pay for just about anything offline. Technology allowing consumers to use their smartphones to pay for goods where credit cards are accepted has been around for several years. It's called Near Field Communication (NFC), but it's yet to gain anything approaching wide acceptance. That may begin to change in 2015, with modern card terminals on the way and the launch of Apple Pay in late 2014. The tech titan managed to pack into the iPhone 6 a unique system that synthesizes NFC technology, biometrics (i.e., fingerprint authentication) and encrypted tokens to keep users’ financial data secure.
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- Companies:
- Amazon.com
- MarketLive
- Target
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Ken Burke
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