Online Payment Systems Come of Age for American Eagle, Orvis - Page 9 of 10

By Paul Miller

But upon settling on a payment vendor, Orvis enjoyed an increase in average order value. "If our AOV is $150 and Bill Me Later pushes that up to $175, it doesn't cost me much to offer a promo," Wolansky said. "And we share the promo cost with Bill Me Later. So if we're giving customers 90 days of free cash, they take it. It's been a win for them, and they're coming to us."