Payment Processing: Online Payment Systems Come of Age for American Eagle, Orvis

To get to this point, Katruska's unit worked with the store division and the company's IT people on how to implement a PayPal system for American Eagle. "It was getting a buy-in from corporate and IT, and making sure [we answered] any questions they had — such as how customers could make returns in stores," she said. "When we looked at the ROI, alternative payments being very customer-centric spoke to our executive team."