Payment Processing: Online Payment Systems Come of Age for American Eagle, Orvis
Online alternative payment programs haven't only overcome their stigmas, American Eagle and Orvis both found ways to integrate them into their back-end structures. What's more, they got buy-in from upper management. Here's how:
PayPal Purchase, Store Return
For American Eagle, the process started more than two years ago, according to Julie Katruska, director of finance for the AEO Direct division of American Eagle. "It required partnering with not just our direct team, but also our full American Eagle team, and talking about legacy systems with them," she said. "We figured out how to integrate these alternative payments into our whole back-end structure."
- People:
- Brad Wolansky
- Julie Katruska
- Places:
- Baltimore
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