Industry Eye: Prospecting - Victoria's Secret, Target

Per findings from recent surveys by the PMACC and RetailMeNot.com, here are some more telling stats about coupon use:

• 94 percent of the overall population report that they’ve used coupons when shopping for grocery, household and health care items, an increase of 5 percent over last year, says the PMACC;
• 89 percent of the overall population say they’ve prepared shopping lists using coupons, up from 78 percent in 2008, reports the PMACC;
• in July, more than 9.7 million consumers visited RetailMeNot.com, generating approximately $18 million in sales for retailers posted on the site; and
• RetailMeNot.com’s active user community shared nearly 30,000 coupons on the site.

Among the most successful offers has been Target’s $5 off of $50 at Target.com, which ranked as the top online coupon in July with more than 14,000 clicks, according to RetailMeNot.com. And the top national printable coupon download in July came from Dick’s Sporting Goods, with its $10 off of $25 offer downloaded 4,998 times.