E-commerce Insights: Multichannel Planning Is a Complex Endeavor

First, assume you’ve already established your high-level financial goals, either for your online program or for the business as a whole. Such goals should be specific, numeric and time-based. Be sure the whole team understands and buys into these goals, and works toward meeting them each week. Typical goals are profit-and-loss-based, and include a revenue and an earnings component. Rapidly growing companies also may have a cash flow goal.