E-commerce Insights: Multichannel Planning Is a Complex Endeavor
How to effectively mix the old (print) with the not-so-old (e-commerce)
Alan Rimm-Kaufman is president of the Rimm-Kaufman Group, a paid search marketing firm serving catalogers and other direct marketers. You can reach him via his blog at www.rimmkaufman.com/rkgblog.
- Companies:
- The Rimm-Kaufman Group
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