E-commerce Insights: Multichannel Planning Is a Complex Endeavor
How to effectively mix the old (print) with the not-so-old (e-commerce)
Scratching your head over the interaction between your online and offline marketing efforts? Not sure how much to advertise online? Unclear of the true impact of your catalog mailings? You’re not alone. This column won’t completely solve these puzzles, but it’ll offer some relevant ideas.
How Much to Advertise
- Companies:
- The Rimm-Kaufman Group
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