Online Marketing: What Matters Most

What’s more, she recommended that b-to-b marketers ask users to place orders repeatedly. “The more you ask,” she said, “The more you’ll get. The user takeaway is, the more you ask for it, the more you want” their business. Other key elements in securing online orders include a perpetual shopping cart and robust checkout system, “buy now” and “add to cart” buttons, and enabling users to buy products every place they see them on the site. In addition, Africa added that “click here now” buttons perform six times better than “click here” buttons.