Online Marketing: What Matters Most

In reality, however, she estimated that just 8 percent of b-to-b marketers gain conversions through quick order, “because they ask too many questions, such as the catalog order code first. You lose half your customers right there. Asking any sort of marketing or source code information reduces conversion.” On the other hand, placing a photo of the current catalog cover can increase conversion, as does showing a 100 percent guarantee.