Online Marketing: What Matters Most

Compared to your off-line (catalog), be very aggressive online: Why? She noted that online user sessions take about half the time of offline sessions. “They’ll give you less time: less focus time and less scattering time,” she said. As a result, online users convert less. To maximize conversion rates and ordering, she emphasized the importance in b-to-b for quick order capabilities. “Quick order should convert at 85 percent,” she said. “They don’t go to quick order if they don’t want to buy.”