Online Marketing: What Matters Most

Know what your users expect from you: She noted that people go online, as opposed to shopping in a store or via catalog, for several reasons:
-It’s faster and easier;
-They can do this themselves:
-They want and need verification of companies’ existence.
And when consumers go online, they’re more goal-oriented, more color blind, and they require evidence to satisfy them. Everything that goes wrong is your responsibility. “If they’re incompetent, it’s your fault,” she pointed out.