Online Marketing: What Matters Most

Ask Amy Africa--the Web usability surveyor and president of Eight By Eight, which consults for such B-to-B catalogers as VWR, S&S Worldwide and Hello Direct--and she’ll tell you there are really only a handful of things that matter when it comes to online marketing. During her keynote address at the recent MeritDirect Business Mailer’s Co-op Conference in White Plains, N.Y., she outlined the following pieces of online marketing that matter.