Industry Eye: Shop Talk - March 2010

"The more channels in which consumers interact with your brand, the more likely they'll buy."
Jim Gilbert, The Gilbert Direct Marketing Blog, Dec. 11

"In 2010, consider going to quieter places. Everyone is running to Google. It's competitive there, and very complicated these days. Maybe you might want to focus your efforts on another search engine where you can end up higher on the list. I know people who use Ask.com all the time."
Lois Geller, Joy of Direct Marketing blog, Dec. 18