Industry Eye: Shop Talk - March 2010

—Amy Africa is the chief imagination officer of web consulting firm Eight by Eight. Reach Amy at amy@amyafrica.com.

Said on the Web

"Daily Conversion Optimization tip: Test adding more info popups vs new pages to keep visitors on the page."
Tweeted by @chrisgoward, Jan. 6

"We can all identify lots of improvements we'd like to see on our sites, but it's the improvements our customers most need that will drive our best growth."
Kevin Ertell, Retail: Shaken Not Stirred blog, Dec. 8