Industry Eye: Shop Talk - March 2010

Q: "We've been using Google Ad Manager to serve our internal promotional banners, but unfortunately, the benefits of scheduling, tracking, testing and inventory control can't outweigh the cost of the painfully slow load times it's created. Are there any other solutions out there? Any suggestions or research would be gratefully accepted!"
—Renee Racine-Kinnear, director of online customer experience at Indigo Books & Music