ONLINE EXCLUSIVE: Shop Talk's Master Marketer: The Brief Statement That Breeds Success

Armed with this information, you're ready for an initial meeting with your creative team. And with this brief, the meeting will go faster, saving you time. As you review the work in steps, compare what they're showing you to the brief so you all stay on track. The project will progress more smoothly, and you’re likely to have far superior an experience — as well as an outcome you can all be proud of.