ONLINE EXCLUSIVE: Shop Talk's Master Marketer: The Brief Statement That Breeds Success

P.S. If you want to see the simplest of all creative briefs, click on the image to the right.

Mick Jagger’s rough but effective creative brief to Andy Warhol for the album Sticky Fingers. The album cover had a working zipper! Imagine the power-wielder Jagger actually writing, “I leave it in your capable hands … ” and “How much money would you like.” Clearly he trusted his designer (and who wouldn’t?). It made me smile to see Mick’s comment that Warhol should “take little notice” of the deadline. We don’t recommend that for most briefs!