Online Counterfeiters: Getting Smarter and Now Enlisting Customers’ Help

This is a complex set of circumstances, and it's unfolding as we speak. However, it can be done. There are several clear-cut ways to identify and catch online fakes and track down retail fraudsters.

Retailers and brands have a responsibility both to themselves and their customers to actively impede the spread of online counterfeiting. This starts with acknowledging, as did Wal-Mart, that the problem is real and immediate. Cyber criminals trafficking in counterfeit products are ubiquitous, and constantly changing their game. Becoming vigilant and taking action provides a sure and very rapid return on investment.