Online Counterfeiters: Getting Smarter and Now Enlisting Customers’ Help

Mobile apps and social media are two other new frontiers. Social media networks are used to promulgate links to counterfeit products on both online marketplaces and rogue websites. Copycat social media pages can use a given company's name and logo to lend greater credibility to fraudulent activity. Some even accept payments for "orders" — orders that in some cases are never fulfilled.