Online Counterfeiters: Getting Smarter and Now Enlisting Customers’ Help

With the arrival of the holiday shopping season came a renewed wave of online fraud. The recent Wal-Mart episode revealed an interesting new twist in this game. The often-complex relationship between "traditional" brick-and-mortar retailers, "new" online e-commerce platforms, and the people that drive all of these — i.e., the consumer — took a whole new turn.