Online Consumer Behavior Trends in 2014

To use email marketing effectively, however, messages should be permission-based, meaning the opt-in for your email lists should be clear and transparent. "Stealth" opt-ins such as pre-checked boxes that have to be cleared if the customer doesn't want to receive communications can see you immediately consigned to the spam folder. You should also use metrics that take both consumer demographics and behaviors into account to provide personalized and relevant messages. There's a constant daily battle going on for the average customer's attention, and generic, poorly targeted messages are increasingly likely to be ignored.