Online Consumer Behavior Trends in 2014

The lesson here is that any messages you send should be relevant, targeted and engaging. This applies to all channels, but is particularly important for email. Five years after The Wall Street Journal published an article declaring that email was on its way out as the king of digital communication, email marketing is still one of the most effective ways of reaching consumers. According to the Direct Marketing Association (DMA), email marketing provided a return on investment of $40.56 for every $1 spent, eclipsing other channels such as search engine marketing ($22.44) and online display advertising ($19.72).