Online Consumer Behavior Trends in 2014

Consumers Know How to Opt Out
Tech-savvy consumers not only know how to opt out and unsubscribe from marketing email lists, they're also more adept at filtering messages and tuning out unwanted media "noise." According to Superprofile, a consumer will be subjected to nearly 3,000 media messages on an average day. They'll pay attention to 52 of those and remember just four.