Online Consumer Behavior Trends in 2014

Consumers Are Better Informed
Consumers are better informed about the products, services and businesses they use than ever before. They can access detailed specs, pricing and reviews about goods and services 24/7 and, thanks to the rise of the smartphone, they can do so from anywhere. A Motorola survey found that nearly half of younger shoppers felt that their smartphones and other mobile devices provided them with more useful product information than salespeople and store associates. Forty-six percent of Generation Y shoppers (those aged 18 to 34) and 38 percent of Generation X shoppers (aged 35 to 49) reported that accessing data via their mobile devices was more useful than engaging in conversation with in-store staff.