Online Consumer Behavior Trends in 2014

Consumer behavior isn't a fixed thing. It constantly changes, particularly in the fast-moving world of online retail, and marketing strategies have to change to keep pace.

In 2014, there are three major trends of buyer behavior across search, social, email and the wider web and they all revolve around consumer empowerment. Consumers are typically becoming better informed, they increasingly know how to opt out of marketing communications and they have higher expectations.