Online Retail Insights: Apparel Retailers Need to Evolve

Product videos: Different clothes and brands fit differently. For example, seeing where a shirt hem hits or the fit of a pair of jeans on a real person as they walk provides a much more tangible idea of how the garment will fit for the buyer.

Product-relevant information: Relevant information means that it will help visitors understand how an article of clothing will actually look, feel and fit when they receive it. Providing images and video of clothing isn't enough; online clothiers need to take the next step and provide context for that media. Provide the height and weight of the model for both the video and images (if applicable), the size being worn and the measurements for each size, for example.