Online Retail Insights: Apparel Retailers Need to Evolve

There are a number of online clothing retailers that have succeeded in designing sites that meet all of these requirements, mainly by providing the user with a virtual online experience that's as close as you can get to trying on an item in store. So, how is this achieved?

Multiple high-quality images: Shoppers want to see what they're buying. A single, zoomed-out image of the shirt or dress they're interested in won't cut it. Buyers want to see the details — what the fabric looks like up close and how it contrasts with the stitching; are the soles of the sneakers black or orange; is that pair of denim selvedge or not; does that plaid have red or pink highlights; etc. These are the types of questions multiple high-quality images will answer immediately.