Online Retail Insights: Apparel Retailers Need to Evolve

User experience (UX), the digital side of customer experience (CX), is an admittedly harder metric to quantify than response time and related technical web performance metrics. However, its impact on a business has been increasingly recognized by the web performance community as the key online competitive differentiator. That's not to say that response and DOM load times no longer matter, but optimizing for these metrics eventually reaches a point of diminishing returns. The UX doesn't revolve solely around how quickly your website renders. The content being rendered, and the way it's delivered to your audience, is just as important — probably more so for online clothing brands.