Online Bridal Registries - 'Something New' (674 words)

The fledgling Della & James site squares off with WeddingNetwork.com, a Denver-based free online bridal registry founded in 1997 (qualifying it for a silver anniversary in Web time). The site recently announced that it would combine its 750-catalog registry (including Ross-Simons, Calyx & Corolla, Horchow and Sur La Table) with content from Modern Bride magazine—which happens to be published by Primedia, one of WeddingNetwork.com's biggest investors. Both the added content and the well-known Modern Bride brand may give the site an edge in attracting brides.