Strategy: Circulation Planning
How the Rules Have Changed
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Source Code Tracing
The most significant change has to do with our ability, or lack thereof, to trace orders and sales to a specific key code. There’s a huge portion of non-traceable orders and sales today. Prior to the Internet, catalogers could trace 80 percent to a specific key code with a 20 percent unknown factor. Sounds pretty good, doesn’t it?
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- Companies:
- Lett Direct Inc.
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