Grow Sales and Your Bottom Line

Let’s look at examples of each of these objectives, how catalogers generally apply their skills to them and how to measure results for each.

* Test a new product category, line extension or spin-off catalog candidate. Every cataloger wants to test product line extensions of already successful categories. After all, this is how you grow your business, right? A safety-products catalog might introduce, say, a new line of protective glasses. An insert can be an ideal way to give the items a special introduction and appropriate promotional positioning. It also can be used to highlight a merchandise category that might have potential for a spin-off book.