Grow Sales and Your Bottom Line

That said, here are three options to try in your creative:

1. An inserted signature (8, 12, 16 or more pages). This can be put into a perfect-bound big catalog or inserted between signatures of a saddle-stitched book. To help the insert stand out from the rest of your catalog, some companies prefer to change page size, use a different type of paper or design the pages using a color palette different from the main book. The good news about an inserted signature is that there’s quite a bit of flexibility about where to put the insert: center, inside or between other signatures.