Grow Sales and Your Bottom Line
One way: Test insert media and other options.
Measure results: It’s difficult to execute an A/B test on a loyalty program. Use the results from your previous focus group sessions as well as customer research to determine if such a plan will produce the results you want.
In summary, explore the use of catalog inserts and wraps to help you grow sales and boost profits.
- Companies:
- J. Schmid & Assoc.
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