Grow Sales and Your Bottom Line

Measure results: This is a bit more difficult to measure. Orders taken per month vs. a comparable time last year is one way to measure the impact of a new service such as I’ve described above.

* Test a new customer loyalty scheme. Introducing a loyalty program is a much bigger deal that takes a lot of planning and research before implementing. If all your customer research indicates that a loyalty program will improve retention and lifetime value, by all means, do it. An insert and special wrap might both be used to introduce such a program.