Grow Sales and Your Bottom Line
One way: Test insert media and other options.
Control — No offer
Test A — Free shipping and handling
Test B — Free electronic product with any order of more than $200
Test C — Graduated premiums with orders of more than $100, $200 and $300
Test D — Free gift certificates for video rental and pizza with each order
Measure results: Compare results of each test against the control (no offer) and determine gain. A break-even analysis will tell you what percentage of gain you’ll need to cover the cost of each test.
- Companies:
- J. Schmid & Assoc.
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