One Way the Cloud is Helping Retail Marketers

By David Maclaren

A Cloud Checklist
If you’re serious about improving productivity and reducing costs, the following is a list of steps you should take to see how cloud computing can help you:

Take inventory of the systems you use, then decide which would benefit from moving to the cloud. Resource-intense systems such as those used for digital asset management, customer relationship management, online communication and back-up are the first that come to mind.
Review the cloud solutions that are available (a Google search is the easiest way to find them). I highly suggest sticking with applications built on Amazon, Google and Microsoft’s cloud platforms.
Migrate noncritical systems first. As you get more comfortable with the cloud, move more systems over.
Encourage your IT team to embrace the cloud. Find new ways to leverage its massive potential.

Businesses of all sizes and industries should take a close look at the cloud and how it can help improve and grow their operations.