One Online Hiccup Sends Consumers to Your Competitors

Forty percent of online consumers would abandon a transaction when experiencing problems on an e-commerce Web site, according to a recent survey by online customer experience management solutions provider TeaLeaf and market research firm Harris Interactive. Nearly one-third of those consumers would turn to a competitor while 7 percent would abandon the endeavor entirely, the survey revealed. The top problems that online consumers said would cause them to turn to competitors are,