Clean Your Database

• Stevens also recommends that you use outbound calling and other ways to contact customers and keep data clean. “Many times, critical data we store on customers isn’t limited to just the name and address, and that also needs to be kept clean,” she says.

• Many companies are busy trying to crank out an ever-growing number of e-mails, and are asking customers for their e-mail addresses and appending them on their databases. But many catalogers need to do a better job of cleaning the e-mail addresses they already have.