One of the Best Ways to Help Offset the Impending Postal-Rate Increase

By Mary Ann Kleinfelter

Groom Often

• Try this experiment: Allow a select group of customers (such as the best or largest segment) Web access to their own data in order to keep it updated. For security purposes, advises Bernice Grossman, president of DMRS Group, give customers passwords to their accounts. She also suggests that for quality control, be sure any changes or input in the process go to a staging area prior to updating the database.