Clean Your Database
One of the Best Ways to Help Offset the Impending Postal-Rate Increase
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How to Begin
• Revisit the rules you’ve put in place internally for data entry, and schedule a refresher course for employees. Recognize and reward those staffers who consistently follow the data rules. Do the same for vendors and partners who process your data.
• Ask your internal information technology group to develop a daily report that shows changes made to the database and who is making them. This will help you keep better track of alterations made to your list.
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Mary Ann Kleinfelter
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