One of the Best Ways to Help Offset the Impending Postal-Rate Increase

By Mary Ann Kleinfelter

Andrew Kapochunas, leader of business development and strategy for sales and marketing solutions at Dun & Bradstreet, notes that data hygiene now is the No. 1 priority for many marketers—especially those who thought that by merely loading legacy data into customer relationship management systems, their data would automatically become accurate and updated.