Clean Your Database

This technique also works for e-mail, if you have e-mail addresses and permission.

• Another effective way to clean a b-to-b list is to use title addresses to capture names of people who’ve changed jobs. For example, the name of the vice president of finance may have changed, but it’s a good bet there’s still a vice president of finance. Just title address your mail and print a request on the label to forward the mail to the right person. You even can try a format as simple and inexpensive as a postcard.