One of the Best Ways to Help Offset the Impending Postal-Rate Increase

By Mary Ann Kleinfelter

More Complex Cleansing

• Ask for help. The U.S. Postal Service (USPS) and/or your computer house may have tools that can help you clean your names and addresses. Moreover, some solutions are designed especially for either consumer or b-to-b databases.

Says Kapochunas: “Today’s cutting-edge business address maintenance is a multi-step process requiring a combination of outsourced USPS processes and outsourced global address cleansing, followed by referential matching to a global business file.”