One of the Best Ways to Help Offset the Impending Postal-Rate Increase

By Mary Ann Kleinfelter

A good list-hygiene strategy can help ensure that your increasingly costly promotions will reach only those people who are actually at the address to which you’re mailing and can help you avoid sending duplicate catalogs.

Today, many catalogers use state-of-the-art models and have invested millions of dollars in operating systems that generate data used to run their businesses. But keep in mind that these models and data will be only as good and dependable as the customer information loaded onto them.