Once thought of as a washed up, outdated brand, Frederick’s of Hollywood surges forward with $20M in capital and a stronger tie to La-La-Land

By Paul Miller

“This deal took two companies that were smaller in size and enabled us to synergistically launch a growth plan that emphasized the positives of both companies,” says Linda LoRe, the nine-year president/CEO who saw the company through its bankruptcy protection period. “It allows us a platform for an accelerated growth strategy, which happens to be the best strategy for us.”