Once thought of as a washed up, outdated brand, Frederick’s of Hollywood surges forward with $20M in capital and a stronger tie to La-La-Land

By Paul Miller

This past January, however, the company inked a deal with Movie Star Inc., one of its top apparel/lingerie vendors. In a merger that included a $20 million rights offering and a one-for-two reverse stock split, the renamed Frederick’s of Hollywood Group gained $20 million in seed money from Movie Star, giving it a new lease on life.